We build the website first. Then you decide.

There isn't one. We build you a real, working homepage for your business before you pay anything, because we're confident you'll want the rest of the site once you've seen it. If you don't, you say no thanks and that's the end of it — no invoice, nothing to cancel, and no follow-up sequence for the next six months.

The demo isn't published either. It sits on a private link, the link comes down, and it doesn't go into a portfolio or in front of anyone else in your trade. The four steps are set out above, with what you've paid at each one.

Five things, once: a list of your services with the ones you want more of marked, photos of your own work straight off your phone, your registration numbers and any memberships worth showing, the areas you'll genuinely drive to, and half an hour on the phone so we hear how you talk about the job.

If some of that doesn't exist yet, say so on the call. It changes what we build first, not what it costs. The full list is in the build section.

A week from go-ahead — but the seven days runs from the day we have your content, not the day you say yes. If the photos take a fortnight to find, so does the site. That's the honest version, and it's the part most timelines quietly leave out.

The homepage demo before that is a day of work. We'll tell you which day it's landing before we start, and we'll tell you if that day moves.

Nothing goes dark. The old site stays up and working until the new one is ready and you've looked at it — the switch is the last thing that happens, not the first. Your domain stays yours throughout; we don't need it moved to us to build, and we're not holding it afterwards.

Old page addresses get pointed at the new ones so a link somebody saved two years ago still lands somewhere useful. And if the site you've got is fundamentally fine and needs a fortnight of work rather than replacing, we'd rather tell you that than sell you a new one. How to work out which of the two you have — five checks you can run on your own phone tonight, none of which need us.

Because those two things aren't the same product. A $500 site is a template with your logo on it, and it won't rank, won't convert and often isn't yours to take with you. Ours is built for your trade, your suburbs and your jobs, with the search foundations in and a human checking every line.

If $500 is genuinely the budget, we'd honestly rather set up your Google profile for $395 and get you found — that will do more for you than a cheap website will. There's a straight comparison of the four routes further up, including the two where we're not the right answer.

Nothing at the first call, and nothing for the homepage demo. Say yes and it's a 50% deposit; the balance falls due when the site goes live. That's the whole schedule — no retainer, nothing to sign before you've seen the work, and no cancellation fee, because at the point you'd be cancelling there's nothing to cancel.

Included. Every figure on this page is GST-inclusive and nothing is added later.

It's worth putting the same question to every other quote you get. At 15% the gap between “$3,000” and “$3,000 plus GST” is $450, and a quote that doesn't say which one it means is a quote you can't compare.

Our first ten clients get $500 off any website in exchange for three things, written into the job: an honest Google review when the work is done, a testimonial we can use, and permission to publish the build as a case study.

It's a trade rather than a discount — at this stage we need the proof more than we need the $500. Honest means honest, too: if it would be a poor review, we'd far rather hear it than have it written. The reasoning is set out in the studio section.

No. The site is yours outright — host it anywhere and you never have to speak to us again. The care plan is for owners who'd rather text us a change than log into anything, and who want the Google side kept warm rather than forgotten.

There's no term on it and no exit fee. Cancel whenever it stops being worth $169 to you; you keep the site either way. Both doors are set out above, and the second one is deliberately given the same weight as the first.

It's running on this page right now — the button in the bottom corner. Try it. What you'll notice is that it doesn't pretend to be a person and doesn't try to hold a conversation: it asks a short set of questions, gets your details down properly and hands them to a human.

Client versions are built alongside our founding clients. We haven't put one on anyone else's site yet, and we'd rather say that than imply otherwise.

It would, which is why we don't build one. Most people would rather talk to a human, and the surveys keep showing that's getting stronger, not weaker. What we build sits in the gap where the alternative is nobody at all — after hours, or while you're up a ladder.

It always says it's an assistant, it always offers your phone number, and its whole job is to get a real person back to them quickly.

It can't, and that's the design rather than a promise we're asking you to take on trust. There is no language model inside it. It asks a fixed set of questions, collects the answers and passes them on — so there's nothing in there capable of inventing a price, a lead time or an availability, because there's nothing in there capable of inventing anything.

That's also why it costs nothing per message to run. The five things it will never do are listed in full above.

Yes, and openly. It's how two people deliver in a week what used to take a month, and it's a large part of why the price is what it is. What AI doesn't do is ship unreviewed — a human reads every line, checks it's fast, accessible and secure, and is accountable for it.

Anyone can generate a website in an afternoon now. The work is in the judgement afterwards, and we've written down exactly which part is which.

You own it — the site, the domain and the content — and you get every login on day one. Take it to another host or another studio whenever you like. Some outfits rent you a website and keep the keys so you can't leave. We think that's a rotten way to keep a client.

Yes. You hold the logins from day one, and at handover we walk you through the handful of things you'll actually want to change — hours, prices, a new photo.

Owners on the care plan mostly don't bother, and text us the change instead; it's done inside 48 hours. Both are fine, and neither one is a condition of the other.

We don't know, so we don't say it. What we build has the foundations in — a page for each thing you sell, your trade and areas marked up in the format Google reads, a site that loads quickly on a phone, and your profile set up properly. Those are the parts that are known to matter and that we can actually control.

Whether it puts you first depends on your competitors, your reviews and your patch, which we don't control. Anyone promising you a position is either guessing or selling — under the Fair Trading Act you need reasonable grounds for a claim at the time you make it, and for that one, nobody has any.

We're Auckland-based and work with businesses right across New Zealand — it's all done remotely and quickly. Phone, text and email get a same-day reply. If you're in Auckland, the coverage section sets out how we'd handle your suburbs.

No. Trades are where we started and where most of the work is, but a clinic, a salon, a café or a mobile business gets found the same way — a phone, a map, a decision in under a minute. What changes is what the site has to do next: a booking instead of a callback, a current price list instead of a quote form. There's a section on that further up.

There are two of us and we run a handful of builds at a time. If we're full, we'll tell you and give you a date, rather than take a deposit and put you in a queue you can't see the front of.

Josh answers his own phone, so occasionally it goes to voicemail — that means he's on a job, not that you've been triaged. Same day, every time; not always the same hour. The rest of what two people can't do is written down above.